Sony goes digital to launch slimmest camera
In order to introduce what it claims as the world’s slimmest camera with diverse functions, Sony has launched an integrated digital campaign for its new Cyber-shot TX55 camera. The marketing campaign is called “Seven Picture Effects Challenge” and is running in Thailand and Singapore till 18th January 2012.
According to the company the campaign, developed by Inet Channel, features a three minute video and online and social media content. This multichannel campaign includes traditional, web, and viral marketing elements across digital platforms; as well as display ads on portals such as Yahoo, MSN and Thai-language portal Sanook.
The campaign calls on consumers to select a picture on the camera’s Facebook page, and then they can apply the “Picture Effects” feature to the image to get different results. Sony is also putting up this feature as a Facebook app for all consumers. The seven effects available are HDR painting, rich-tone monochrome, ‘miniature’, ‘toy camera’, ‘pop colour’, partial color and soft high-key.
Sony has also designed the a competition within this campaign where the winner can get Cyber-shot TX55 and a BOYY bag, worth US$1160. For this once the person creates a picture using the effects, he or she needs to share this Facebook app with at least seven friends and get seven “hearts” for their picture. The winner will be announced by Sony on 1st February 2012 based on the relevance of the photo to the type of picture effects applied, and the accompanying caption submitted.
Article source: http://www.digitalmarket.asia/2012/01/sony-goes-digital-to-launch-slimmest-camera/
Tags: Picture Effects Challenge, Facebook, Inet Channel, sony, marketing campaign, Asia